Categories

All the available categories for the ADWEEK Media Plan of the Year Awards are listed below, along with their category descriptions, to help you choose where to enter your work.  Any plan may be submitted to more than one relevant category.  However, media spend must meet percentage stated in category description, where noted.


TOTAL CAMPAIGN: Integrated overall brand campaigns that include any and all relevant media: digital, video, print, radio, out of home, alternative.

  • Total Campaign less than $500,000
  • Total Campaign $500,000 - $1 Million
  • Total Campaign $1 Million - $5 Million
  • Total Campaign $5 Million - $10 Million
  • Total Campaign $10 Million +

 

BEST USE OF ALTERNATIVE MEDIA: Campaigns whose main elements include non-traditional media, including viral, out of home and experiential, as well as new technology such as virtual reality, augmented reality and artificial intelligence.

  • Best Use of Alternative Media in campaigns spending less than $500,000
  • Best Use of Alternative Media in campaigns spending $500,000 - $1 Million
  • Best Use of Alternative Media in campaigns spending $1 Million - $2 Million
  • Best Use of Alternative Media in campaigns spending $2 Million +

 

BEST USE OF BRANDED CONTENT/ENTERTAINMENT: Campaigns that revolve around the blending of advertising messages into content, or the sole underwriting of content by a single sponsor.

  • Best Use of Branded Content/Entertainment in campaigns spending less than $500,000
  • Best Use of Branded Content/Entertainment in campaigns spending $500,000 - $1 Million
  • Best Use of Branded Content/Entertainment in campaigns spending $1 Million - $2 Million
  • Best Use of Branded Content/Entertainment in campaigns spending $2 Million +

 

BEST CAUSE MARKETING CAMPAIGN: Campaign whose primary mission is to advance a pro-social cause or initiative.

  • Best Cause Marketing campaign spending less than $1 Million
  • Best Cause Marketing campaign (non-US) spending $1 Million +

 

BEST USE OF DATA: Campaigns in which compiled data or research has informed a new direction for a given client.

 

BEST USE OF INSIGHTS: Campaigns in which the analysis of data has led to a new opportunity for a given client.

 

BEST INTERNATIONAL CAMPAIGN (NON-U.S.): Campaign in which at least 50 percent of the media spend was executed outside of the U.S.

  • Best International Campaign (non-US) spending less than $1 Million
  • Best International Campaign (non-US) spending $1 Million +

 

BEST USE OF MOBILE: Campaign in which use of mobile makes up at least one-third of the effort or spend.

  • Best Use of Mobile in campaigns spending less than $500,000
  • Best Use of Mobile in campaigns spending $500,000 - $1 Million
  • Best Use of Mobile in campaigns spending $1 Million - $2 Million
  • Best Use of Mobile in campaigns spending $2 Million +

 

BEST USE OF NATIVE ADVERTISING: Campaigns in which content was created with an advertiser in mind, either in print, digital, video or audio.

  • Best Use of Native Advertising spending less than $500,000
  • Best Use of Native Advertising in campaigns spending $500,000 - $1 Million
  • Best Use of Native Advertising in campaigns spending $1 Million +

 

BEST USE OF PROGRAMMATIC: Campaign in which the primary form of planning was conducted using automated means.

 

BEST USE OF SOCIAL: Campaign in which use of social media makes up at least one-third of the effort or spend.

  • Best Use of Social in campaigns spending less than $500,000
  • Best Use of Social in campaigns spending $500,000 - $1 Million
  • Best Use of Social in campaigns spending $1 Million - $2 Million
  • Best Use of Social in campaigns spending $2 Million +